What if you could identify your high-value customers and determine which ones might transition from low-value to high-value over time based on their past purchase behavior so that you can reallocate resources efficiently and improve your business performance?

For example, imagine an upcoming marketing strategy meeting that you nail. You get all of your points across to your leadership team in a way that really impresses them.

And that's not all; you can also apply the same principles to deeply understand and target your customers in a meaningful way that makes them feel valued and assessed, improving customer retention rate.